Joey Payton — founder of SaaSAuditorPro

Why I Built This

I'm Joey. I spent 20 years in civil construction working my way up to operations manager. Then addiction took over and ruined everything — external and internal.

I left everything to focus on getting clean through AA and CA.

20 months sober. No job. No income beyond Universal Credit. A 4 year old daughter back in my life. And an abundance of time.

So I started learning. I love AI — I'm a bit of a sci-fi geek and I started playing around with LLMs. Not coding exactly — I can't write code from scratch. But I learned how to build with AI. Claude Code, GitHub, Vercel. Prompt by prompt, error by error, frustration, anger, hallucination — nearly throwing my laptop, calling the AI every name under the sun for leading me down garden paths and into cul-de-sacs. Seriously, this has been an emotional roller coaster. But I've remained clean and sober through it all. As an addict, I use on my emotions — and I didn't.

Fourteen days ago I had an idea. Small businesses waste thousands every year on duplicate software subscriptions they've forgotten about. I've had small businesses myself — and the subscriptions, as an addict, as a normal person, are hard to keep track of. I think I was paying £250–300 a month on mine. I did my market research. I noticed that all the SaaS auditors were going after enterprises. Nobody was looking out for the underdog. Nobody has built a simple, no-friction tool for the 1–20 employee market.

So I built one.

SaaSAuditorPro finds duplicate software subscriptions for small businesses. No bank connection required. Drop in a bank statement CSV or type your tools. It cross-references against a database of 335+ business tools, finds every overlap, and shows your exact annual saving in 30 seconds. One-time £29.

Here's what I discovered building it: most small business owners don't know what they pay for software. Their accountants focus on tax and compliance — not savings. And nobody wants to connect their bank or sign up for yet another subscription. SaaS fatigue is real. That's the friction nobody talks about.

Where I am now:

Live product, deployed and indexed on Google

ChatGPT already recommending it in search results

Zero marketing budget

Zero paying customers yet — but that changes soon

I'm building SaaSAuditorPro to fund my real passion — Constructive Mind, an AI mental health companion specifically for construction workers. Construction has one of the highest suicide rates of any industry. I've lived that world. I've lived addiction. I've lived suicidal thoughts and lost people to suicide in recovery. That's the product I actually want to build.

But first I need SaaSAuditorPro to work.

If you're a small business owner wasting money on software you've forgotten about — try it.

If you want to follow the journey — connect with me.

Try SaaSAuditorPro Free →

Questions or feedback? hello@saasauditorpro.com

Follow the build on Indie Hackers →