Do I need both Klaviyo and Mailchimp?

Both Klaviyo and Mailchimp are email marketing tools. Many businesses end up subscribed to both without realising they serve overlapping functions. Here is what each one actually does.

What each tool does

Klaviyo
email marketing
~$20/mo

Email and SMS marketing platform built for e-commerce businesses

Mailchimp
email marketing
~$13/mo

Email marketing platform for creating, sending and automating email campaigns

Do they overlap?

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These tools overlap — review before paying for both

Klaviyo and Mailchimp are both email marketing tools. Most businesses only need one. If both appear in your subscriptions you are likely paying for functionality you already have.

Verdict

Unless your teams genuinely need separate email marketing tools, you should consolidate to one. Upload your bank statement to SaaSAuditorPro to find out if you are subscribed to both.

Check what you're actually paying for

Upload your bank statement CSV and SaaSAuditorPro will identify every duplicate subscription — including Klaviyo, Mailchimp, and hundreds more.

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